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Instilling Community Involvement into the Workplace

[fa icon="calendar"] Jun 15, 2015 9:00:13 AM

You may have recently seen a few posts to our social media networks and to our Press Room regarding Dimplex contributions to charitable organizations of importance to us.

In April, we announced our $1,000 contribution to the Cambridge Shelter, as part of our Warm-up Wednesdays fundraising campaign. Throughout the winter months of 2015, for the second year in a row, Dimplex employees donated time and money to making, selling, and buying delicious soups, chilis, and pasta dishes to raise money for the Cambridge Shelter.

On June 1, Dimplex employees participated in Heart & Stroke Foundation of Canada’s Big Bike, fundraising $5,467 in support of life-saving research.

20150601_161155 BigBike08

These two campaigns are just two of the recent examples of the importance on which Dimplex places community involvement. We enjoy giving back to our local community and supporting causes that require assistance and raising awareness. In regards to this, I thought I’d give a few tips in getting employees engaged and achieving managerial acceptance.

ENGAGING EMPLOYEES

Incorporating community involvement into corporate culture is an important factor to engaging employees. Once volunteerism and fundraising is part of the culture of a workplace, then engagement comes more naturally, and is often expected. Not every employee can afford to take time off to volunteer, but a $5 contribution to a charity lunch is always a popular choice!

MANAGERIAL ACCEPTANCE

Getting corporate buy-in is also an important step to making fundraising a priority at your workplace. Once senior management is on board, the steps towards a successful campaign get easier. When preparing a proposal to management for the next fundraising campaign, include some ideas on monetizing the benefits to community involvement. Some ideas include publicizing the results on social media, creating blogs and press releases, and involving the charity in the campaign for further PR opportunities. Senior management will appreciate the effort and thought put into preparing the campaign and will be more likely to support the upcoming fundraising.

WAYS TO CONTRIBUTE

There are a number of ways to contribute to local initiatives, including:

  • Employees given half-days or full-days to volunteer locally;
  • Monetary contributions by employees fundraising through meals, pledge forms, and corporate matching;
  • Involve customers in charitable initiatives, which will help instill an even greater sense of pride in employees;
  • Team-based walks and races through singing up as an office, which will help build camaraderie among employees;
  • Create awards for employees who volunteer the most – whether or not employees are given paid time-off to volunteer.

We appreciate all who have contributed in 2015 so far in our initiatives! Do you have any ideas for community involvement? How does your organization benefit from it?

Topics: News & Shows

kbertrand@dimplex.com

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